Response to Melissa Bonneville's TV news post

Like Melissa I noticed that the news about the weather was spread throughout the forecast. I am amazed at how they are able to convey just a little bit more information each time and yet keep you hooked for the whole broadcast.

We often talk about how we want to hear more good news, but in reality we want to know that we have it better than others. Dirty laundry sells. However, in light of today's economy it might be better to hear some good news. Maybe this would help us feel secure as well.

I think the rhetoric they use is logos to build up their ethos so that we will watch their broadcast instead of others. This seems to be the most likely since its all about the ratings, right?